Establishing a connection in a new relationship is hard enough, but the task can be compounded when the target of our persuasion is of high status and deeply experienced. Senior clients, leaders, and decision-makers are naturally suspicious of being sold. They expect advocates to agree with them and tell them what they want to hear to garner their attention and enthusiasm.
When Disagreement Creates Trust
When Disagreement Creates Trust
When Disagreement Creates Trust
Establishing a connection in a new relationship is hard enough, but the task can be compounded when the target of our persuasion is of high status and deeply experienced. Senior clients, leaders, and decision-makers are naturally suspicious of being sold. They expect advocates to agree with them and tell them what they want to hear to garner their attention and enthusiasm.