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Applying the proper technique to confronting these situations is the hard part.

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We spoke about this today as we unpacked it a bit more, Ryan.

The change wouldn't be a single technique.

There are dozens of things to do differently... https://twitter.com/i/spaces/1MnxnMAqmbNJO

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There are moments when social pressure feels way too strong to resist making some statement or organize a company response. It takes more discipline to maintain a stance that you avoid those topics... every time, every place. Especially with social media the way that it operates.

Even if you firmly operate by values, it is a delicate operation.

The worst is when it becomes plain that you operate on social pressure from latest headlines...

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