On a blistering afternoon in rural Texas in the early 1960s, a family patriarch suggested everyone pile into the car and take the 50-mile drive to Abilene for dinner. Although the other family members had deep reservations about making the long and dusty drive, they falsely believed everyone else wanted to go. So as not to be out of step with everyone else’s perceived preference, each family member endorsed the trip, and off to Abilene they went.