When it comes to spreading strategic messages across an organization or a marketplace, the best communicators know something all leaders should know — there is a world of difference between repetition and redundancy. Repetition is about saying the same thing over and over.
exactly. Also why you see a big ad launch in a variety of mediums. We get frustrated with seeing the same commercial 6 times during the same football game. But when we notice that the promotion for the latest apple product is on billboards and busses and newspapers and also TV, it is weirdly not as aggravating.
This message resonates. How can I get a colleague added to the field notes?
Chip, they can subscribe here: https://admiredleadership.substack.com/
Ha! Print it out and leave it on their desk.
You could actually just put their email address in the signup... but they would have to confirm.
There's a reason ads use catchy jingles. :)
exactly. Also why you see a big ad launch in a variety of mediums. We get frustrated with seeing the same commercial 6 times during the same football game. But when we notice that the promotion for the latest apple product is on billboards and busses and newspapers and also TV, it is weirdly not as aggravating.
You can say that again! And differently. ;-)
nice