Founded in 1928 by Trafton Cole and Eddie Haan, the shoes made by Cole Haan remain a stable of success in the footwear business. But the company didn’t survive for nearly a century without innovating. When its sales dipped dangerously low in the 1990s, the company reinvented its business by embracing contemporary styles and digital sales. E-commerce transformed their business into a powerhouse.
I'm more of an Ecco-guy myself, but I now have new found respect for Cole-Haan. IDK if I've shared this link before, but today's post is a great example of the work Hackman and Oldham outline in there 1980 book, Work Redesign. Here is a blog post by WorkDay summarizing their work: https://blog.workday.com/en-us/2018/what-hackman-oldhams-job-characteristics-model-means-for-workers.html. In it, they prose 5 job characteristics that drive internal job motivation: Skill variety, Task identity, Task Significance, Autonomy, and Feedback from the job.
Not only does pride of ownership give them a voice, it allows them to feel their contribution.