Howard Schultz, the ever present leader of the Starbucks Coffee Company, has a thing or two to say about setting strategy. Starbucks strategy has evolved successfully while tackling a host of new competitors over four decades. Schultz believes much of the success Starbucks has achieved is due to how the company ignores the competition when crafting and revising their strategy. He teaches a lesson every leader can benefit from.
Ignore Competitors When Setting Strategy
Ignore Competitors When Setting Strategy
Ignore Competitors When Setting Strategy
Howard Schultz, the ever present leader of the Starbucks Coffee Company, has a thing or two to say about setting strategy. Starbucks strategy has evolved successfully while tackling a host of new competitors over four decades. Schultz believes much of the success Starbucks has achieved is due to how the company ignores the competition when crafting and revising their strategy. He teaches a lesson every leader can benefit from.