Sometimes, things go terribly wrong. A real crisis or tragedy. A reputation-changing event. So often those involved make matters worse by forgetting an important rule. Over time, we are willing to forgive people, even companies, for the incident. But we never forgive them for the
How to Make a Crisis Even Worse
How to Make a Crisis Even Worse
How to Make a Crisis Even Worse
Sometimes, things go terribly wrong. A real crisis or tragedy. A reputation-changing event. So often those involved make matters worse by forgetting an important rule. Over time, we are willing to forgive people, even companies, for the incident. But we never forgive them for the