How important are instincts to great decision makers? VERY IMPORTANT! But to answer that question accurately, let’s be clear what leaders mean when they attribute decisions to instinct. Instinctive decision-making is not about making guesses or having hunches. As we analyze and deliberate during normal decision processes, we are often left with more than one good choice or direction. Instinct refers to the feeling that something feels very right to you about a particular path or option. Values, experience, and facts can all play a role in creating this comfortable feeling.
Have always loved the idea that the quality of the decision making process is something completely separate from the quality of the outcome.