When you ask a seasoned executive whether they first want to hear the good news or the bad news, they almost always ask for the bad news first. The reason is simple. They don’t have to do anything about the good news, but are likely to have to act on the bad news. In this sense, the bad news carries more weight.
learned about this in Toastmasters, while giving feedback on speech. most of them follow a standard CRC approach also called Sandwich style. C - commend what was good in the speech, R - recommend what could have made it better, and C - commend again with a summary. works well with the recipient.