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Mikey Ames's avatar

You highlight an important reason to always include process goals in your thinking and not just outcome-oriented goals.

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Larry Frank's avatar

I observed long ago in sales organizations that sales people were required to come up with their sales goals at the beginning of each year. However, the outcome often depended largely on external forces they could not control to make those sales (e.g., economy, competitors, size of the salesperson's market, etc.). A conclusion anyone could make when looking at the variability of past sales. How would the distinction between goals and objectives change the outcomes when labeling the exercise differently doesn't change what can or can not be controlled by team members? Often that is the elephant in the room.

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